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Entire Sweet Palermo® range receives ‘Taste of the Year 2021’ award

Entire Sweet Palermo® range receives ‘Taste of the Year 2021’ award

For the second year in a row, Spanish consumers have awarded Sweet Palermo, the dulce Italiano of Rijk Zwaan, with the “Taste of the Year” seal of approval. After putting forward only the red variety of Sweet Palermo as a contender for the award in 2020, for 2021 Rijk Zwaan submitted the entire range: the colours red, yellow and chocolate. read this article

Eurofruit: Sweet Palermo taste recognised

Eurofruit: Sweet Palermo taste recognised

Rijk Zwaan’s yellow Sweet Palermo pointed pepper has received the highest possible rating of three stars during the International Taste Institute’s Superior Taste Award 2020, with the red Sweet Palermo was awarded a ‘very commendable’ two-star rating.read this article

Hortidaily: Yellow Sweet Palermo awarded highest possible rating by International Taste Institute

Hortidaily: Yellow Sweet Palermo awarded highest possible rating by International Taste Institute

Earlier this month, Rijk Zwaan’s yellow Sweet Palermo pointed pepper received the highest possible rating of three stars in the International Taste Institute’s Superior Taste Award 2020, and the red Sweet Palermo was awarded a two-star rating. Sweet Palermo is the first sweet pointed pepper to receive this award, which revolves around flavour.read this article

Hortidaily: Sweet Palermo Taste of the Year 2020 in Spain

Hortidaily: Sweet Palermo Taste of the Year 2020 in Spain

Rijk Zwaan’s sweet pointed pepper Sweet Palermo has been chosen as Taste of the year 2020 by an independent group of consumers specialised in sensory analyses. The seal “Taste of the year” represents more than 20 years of experience in Europe and 10 year experience in Spain.read this article

Hortibiz: Shelf positioning is gaining importance

Hortibiz: Shelf positioning is gaining importance

Since the beginning of this year breeder Rijk Zwaan is proactively promoting Sweet Palermo, a new label for a sweet pointed pepper that has to develop into a consumer brand. What is the reason for this introduction and what can growers expect? Maarten van der Leeden, account manager Trade & Retail gives a detailed explanation.read this article

Fresh Produce Journal: A convenient truth

Fresh Produce Journal: A convenient truth

With further rapid growth predicted for the convenience store market, Michael Barker ask what opportunity it opens up for branded produce.read this article

Fruchthandel: Nicht alltägliche Specialitäten im Fokus

Fruchthandel: Nicht alltägliche Specialitäten im Fokus

Das Saatgutunternehmen Rijk Zwaan will die Messebesucher während der FRUIT LOGISTICA mit ungewöhnlichen Produktpräsentationen inspirieren. Blickfänger am Stand sind Sweet Palermo und die Sensational-Produktlinien.read this article

Eurofruit magazine: Pepper push for Rijk Zwaan

Eurofruit magazine: Pepper push for Rijk Zwaan

Dutch group will roll out several new, innovative products in 2015, with a particular focus on its innovative and tasty Sweet Palermo pepper.read this article

Eurofruit magazine: Sweetening the pepper deal

Eurofruit magazine: Sweetening the pepper deal

The Sweet Palermo pepper from Rijk Zwaan is seen as an important innovation to help reinvigorate the somewhat stagnant and commoditised pepper segment.read this article

Produce Plus: Sweet Palermo peppers changing perceptions

Produce Plus: Sweet Palermo peppers changing perceptions

With Sweet Palermo peppers reaching commercial volumes in Oceania this spring, the major challenge is changing consumers perceptions of the pointed peppers.read this article

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