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Since the beginning of this year breeder Rijk Zwaan is proactively promoting Sweet Palermo, a new label for a sweet pointed pepper that has to develop into a consumer brand. What is the reason for this introduction and what can growers expect? Maarten van der Leeden, account manager Trade & Retail gives a detailed explanation.read this article
With further rapid growth predicted for the convenience store market, Michael Barker ask what opportunity it opens up for branded produce.read this article
Das Saatgutunternehmen Rijk Zwaan will die Messebesucher während der FRUIT LOGISTICA mit ungewöhnlichen Produktpräsentationen inspirieren. Blickfänger am Stand sind Sweet Palermo und die Sensational-Produktlinien.read this article
Dutch group will roll out several new, innovative products in 2015, with a particular focus on its innovative and tasty Sweet Palermo pepper.read this article
The Sweet Palermo pepper from Rijk Zwaan is seen as an important innovation to help reinvigorate the somewhat stagnant and commoditised pepper segment.read this article
With Sweet Palermo peppers reaching commercial volumes in Oceania this spring, the major challenge is changing consumers perceptions of the pointed peppers.read this article