“I think making a product which will sell well for retailers is very much focused on the consumer – and that’s who you do your best for.”
“What’s special about Sweet Palermo? Probably the flavour, or in other words the Brix content. That’s what makes it so sweet. The shape also sets it apart from a regular bell pepper.
“Above all how sweet and delicious it is. You cannot compare it to a bell pepper. Sweet Palermo really does have something extra.”
“Raw. That’s also the best way for me to check that the Sweet Palermo has the right amount of sweetness for retailers. If it doesn’t, then we sell it to small markets.”
“For me, the product is tasty enough on its own; I don’t need to add anything.”